• Kareena

10 ways to earn more money as an influencer - part 1

Updated: Sep 25, 2018

Part 1 of 2

There are numerous opportunities available to Influencers to monetize their following. It’s imperative that you evaluate each opportunity as a means of building your brand and business.


As a personal brand, you can create new goods and services that add value to your online communities.


Loop App pride themselves on being able to marry the needs of the Influencer with those of their community. By creating a new revenue stream that leverages your skills as an influencer and adds value to the lives of your followers, you are able to train the world online through high-quality instructional video content.


We explore a range of digitally-based products that act as extensions of your brand and work to create new income streams so you can continue to grow your business. Delving into what they are, their benefits, how to create them and also our top tips for each one to give you the tools to start doing these immediately.


Introduction

Method 1: Create a Video-Based Online Training Program

Method 2: Create an eBook

Method 3: Online Coaching

Method 4: Brand Ambassador

Method 5: Sponsored Social Media Posts

Special Offer


METHOD #1: CREATE A VIDEO-BASED ONLINE TRAINING PROGRAM


USE VIDEO TO EDUCATE YOUR AUDIENCE

As a fitness, health or wellness influencer, you have all the skills required to formulate and develop your own online training program. You understand the technical aspects to fitness and health and you are an expert content creator. So why not bundle this together in the form of a new eProduct?!


An online training program will give you the ability to create a new passive income stream. After the initial work is done and you recoup your investment, everything else is icing on the cake. These products work to provide you income even after you’ve finished creating them.


Remember, you are the unique factor that differentiates your program from any other in the market. It’s your approach to these topics that have enabled you to garner a following and that is what your audience wants to learn more about.


BENEFITS

  • Creates a new passive income stream (earn money while you sleep!)

  • Inexpensive to produce

  • Requires little time to maintain

  • Highly effective way to educate followers

  • Adds credibility to your brand (and further positions you as an expert in your field)


HOW TO:

Traditionally, video-based content was expensive to produce, however, we’re living through the era of the “Creator” where video content can be made by simply filming on your smartphone.


As an Influencer, you naturally have the skills to create valuable content and the expertise in these industries to create a program. Here are the steps to launch your own video-based training program:


1. RESEARCH

  • Start with your target audience in mind (a segment of your followers) and identify a problem they may be experiencing that your expertise could help solve.

  • Develop a goal for your program. What does your audience seek to achieve from completing your program?

  • Dissect what your competitors are doing: What else is in market? How are you going to differentiate your product further? Look at their audience, the purpose of their program, structure and pricing to gauge where you can position your new eProduct.

2. PLANNING

  • Determine the creative style you would like to use to film your program. This could be:

Filming yourself; or

Using a friend or professional to demonstrate the exercise while you describe it; or

Or have a group demonstrate the exercises as you run a video-based class.

  • Consider who will be developing the content; yourself or a third-party production company.

  • Develop a budget and stick to it. Researching your options will enable you to determine how best to get your product to market.

  • Set the price of your new program.

  • Decide how you would like to distribute the videos and where they will be housed. This could be through your own channels or leveraging a third-party to help you deliver the content.

3. DESIGN

  • Create a training program that outlines the number of days and the focus of each workout.

  • Design workouts with specific exercises and instructions.

  • Create a script or an outline of what you would like to say during the filming of each exercise.

  • Don’t forget to think of a catchy name for your program!

4. DEVELOP

  • Film the exercises or workouts; both audio and visual elements are important.

  • Edit the footage in line with your desired creative style and show a few friends to get some feedback.

  • Tweak and finalise your program until it’s ready to launch!

5. DISTRIBUTION & DELIVERY

  • Make your product available for purchase based on the delivery channel (i.e. Website) or channels (i.e. Third-party site) you’ve selected. You can use multiple delivery methods, however, we recommend only promoting one to your audience to minimise confusion.

  • Market your new program to your audience. Use the channels you have built a following on and spread the word (i.e. your social media accounts). Your fans will be as excited as you are about your new program so let them know!


Loop App Top Tips


Keep it simple - When it comes to outsourcing video production, the simpler the concept, the more efficient the production will be. Anything that adds complexity, adds time to the project which is when you see costs begin to rise. This could be the use of more people, different locations, additional camera angles, etc. Keep your filming simple and you’ll have a great product that is both effective and efficient.


Invest in equipment - If you’re planning on filming yourself, step up your personal production quality by investing in some low-budget equipment. While your smartphone has a great camera, the audio quality and lighting will still be an issue. Invest in a cheap lapel mic and some additional soft-box lights to make your production look professional while still on a budget.


METHOD #2: CREATE AN EBOOK


ELECTRONIC RESOURCES EARN MONEY AND BUILD BRAND

Much like a video-based online training program, you can leverage those same skills to create another eProduct in the form of an eBook. While the industry is somewhat inundated with eBooks, it’s a great way to continue adding value to your audience while creating a new passive income stream.


You may choose to sell your eBook or use it as a lead magnet to build your email list which will enable you to monetize your other owned-channels later.


You only need to create the product once and it can be sold multiple times without any additional work being required. If you’re willing to commit to that initial investment, it will pay dividends over time.


BENEFITS

  • Creates a new passive income stream (earn money while you sleep!)

  • Inexpensive to produce.

  • Requires little time to maintain.

  • Can be sold or used as a lead magnet.

  • Adds credibility to your brand (and further positions you as an expert in your field)


HOW TO:

The process for creating your own eBook is similar to creating a video-based training program. The main difference being the production (video vs. photo).


A series of photo demonstrating the beginning, middle and end of each exercise is required along with detailed yet concise descriptions of each movement to accompany them.


1. RESEARCH

  • Start with your target audience in mind (a segment of your followers) and work to identify a problem they may be experiencing that your expertise could help solve.

  • Develop a goal for your program overall. What would your audience seek to achieve from completing your program?

  • What else is in market? What are your competitors doing and how are you going to differentiate their product from yours? Look at their audience, the goals of their program, structure and pricing.

2. PLANNING

  • Consider who will be developing the content whether that is yourself or a third-party photography/production company.

  • Develop a budget and stick to it. Researching your options will enable you to determine how best to get your product to market.

  • Set the price of your new program.

  • Decide how you would like to distribute your eBook. This could be through your own channels or leveraging a third-party to help you deliver the content.

3. DESIGN

  • All decisions should be made to align with the overall goal/purpose of the program; the problem you are solving for your audience.

  • Create a training program that outlines the number of days and the focus of each.

  • Design each workout with specific exercises and write detailed descriptions to instruct readers of how to perform the movement.

  • Don’t forget to think of a catchy name for your product!

4. DEVELOP

  • Photograph multiple images per exercise to help demonstrate the movement in a range of motions. We recommend a minimum of 3 images that show the beginning, middle and end positions of each exercise to best represent it.

  • When creating a nutrition eBook, you may opt to only include images of the finished product or additional images that demonstrates the process of making the meal.

  • Descriptions are incredibly important here. Describe each movement in detail, including the most basic aspects to an exercise to ensure your reader can follow along.

  • Much like an good recipe, a list of ingredients is important but as is the detail included in the method. Find that beautiful balance between keeping it simple and still informative enough that the reader isn’t left wondering “What next?!”

  • Once you have the images and descriptions, you’ll need to find a way to package the information. An eBook generally requires some graphical design to make it look consistent and high-quality. You may want to engage a graphic designer or utilise your own unique design skills here to create a finished product.

5. DISTRIBUTION & DELIVERY

  • Make your product available for purchase based on the delivery channel or channels you’ve chosen to utilise. You can use multiple delivery methods however we recommend only promoting one to your audience to minimise confusion.

  • Market your new program to your audience. Use the channels you have built a following on and spread the word. Your fans will be just as excited as you are about your new program.


Loop App Top Tips


Avoid industry-based jargon - Describing each exercise may seem straight-forward but keep in mind that you are an expert in your field while your audience members may not be. Avoid any industry based terms and keep the language simple. Aim to have anyone understand it without requiring any prior knowledge.


Consistency is key - When you’re taking pictures of your exercises, keep your photography consistent throughout the book. Shoot in the same location, preferably under the same lighting conditions and use the same series of poses to describe each exercise (where applicable). For example, first image is front on, second is side on – continue this pattern as it will provide a more professional look and feel to the content.


METHOD #3: ONLINE COACHING


SERVICE MORE PEOPLE FOR LESS TIME & MONEY

Online Coaching is rising in popularity primarily due to its convenient delivery for both Trainer and Client.


Online Coaching, Remote Coaching or Online Personal Training as it’s commonly referred to, similarly delivers personal training services without being there “in-person”. As a Trainer, you provide clients with customised workout and nutritional programs, support and advice to help them stay on track towards achieving their goals. All this is delivered online through a website, app or email making it convenient for everyone.


Setting up the systems, templates and packages is all part of the initial investment. This revenue stream offers efficiencies at scale and allows Influencers like yourself to maximise the time spent with each client, subsequently allowing you to service more people than you could if you were physically present.


It also provides you with freedom and flexibility. You determine your schedule and working conditions. You can work from anywhere, any time!


BENEFITS

  • You control your schedule: Maximise your time as you can work with multiple clients at once.

  • There are no geographical constraints, you can service clients all over the world!

  • Lifestyle flexibility – work anywhere, anytime.

  • Leverage economies of scale as tasks performed for one client may also be applicable to another.

  • You can design Coaching Packages that are tailored to suit your lifestyle.

  • You determine who and how many Clients you work with.


HOW TO:

Your role as an Online Coach is to provide customised Training Plan, Nutritional Plans and ongoing support to your clients while they’re under your supervision.


Standardise your templates and develop processes that help streamline your service and allow you to reach those economies of scale.


1. DESIGN YOUR PRODUCT OFFERING

  • Online Coaching means a lot of different things to a lot of different people so it’s important to clearly articulate what services you offer. To do this, think of what you would like to include as part of your coaching package:

  • A customised Training Program

  • Nutritional Program

  • Package that includes both

  • Number of check-ins

  • Number of program revisions

  • Frequency of updates, reminders, feedback, interactions between you and your clients.

  • Pricing – What will each of your services cost?

  • Commitment – How long will a client be obligated to pay for your services? Is it a 4-week program or can they opt-out at any time?

2. SET UP YOUR VIRTUAL STOREFRONT

  • Potential clients need somewhere to virtually visit you. This is where they can discover your services, purchase your services and interact with you during their coaching.

  • This can be your own website or any of the many third-party companies that offer this functionality to you for a cost (and numerous other benefits).

  • This will require some brand considerations and an aesthetic design that aligns with who you are and what you’re offering.

3. MARKET YOUR NEW SERVICES

  • You have cultivated a loyal following through your social media accounts so why not spread the word?! Leverage your existing channels and make your followers aware that you have a new product and that you’re keen to share it with them.

  • Make sure you talk up the benefits of your new Online Coaching services and let them know how they can sign up.


METHOD #4: BRAND AMBASSADORSHIPS


LONG-TERM PARTNERSHIPS PAY HIGHER DIVIDENDS

Brand Ambassadorships are fast becoming one of the most effective means of garnering a stable, long-term income for influencers in the fitness, health and wellness spaces.


These partnerships between Influencer and Brand are long-term commitments to work together on an ongoing-basis. These periods can range from weeks, months or even years.


Brands can offer a set amount of money in exchange for a predetermined content schedule and creation of assets or offer a retainer to influencers based on the fulfilment of contractual obligations over the period.


This partnership often proves to be mutually beneficial to both parties and has numerous benefits to you as an influencer.


BENEFITS

  • You have an opportunity to learn and understand the brand and product well to promote it more effectively.

  • Consistent income for the period of the partnership.

  • Create long-lasting relationships with the brand that could result in additional work later (and an amazing referral!)

  • Recognition in association with the brand; leverage each other’s audiences to grow.

  • Develop your portfolio and showcase this to other brands for additional partnership deals in future.


HOW TO:


THE BEST WAY TO BECOME A BRAND AMBASSADOR IS…

  • Identify brands that you would like to work, whose products you know and love!

  • Are naturally aligned with your personal brand; that is, you share similar values.

  • Have similar audiences or specific target markets that cross over with each other. The brand seeks to create a partnership to sell their products so they need to know that your audience is similar to theirs or an area that they wish to expand into.

SIMPLY START BY…

  • Approaching Brands: If you manage your own social media accounts, start approaching brands that you’d like to work with, directly. Having content pieces that demonstrate your affinity with the brand always help, for example, if you’ve purchased, used and promoted their products previously. If you’re social accounts are under management, have your agent reach out to your favourite brands and see if they’d be interested in collaborating.

  • Demonstrate Engagement: Engagement is the primary metric that brands look at prior to partnering with influencers. It’s no longer a case of having large follower numbers but it’s how engaged those followers are with your content. The best way to demonstrate this is by really honing what you’re already doing on your channels. Post regularly, engage with your audience’s comments, like, comment and share other content on the platform and remain authentic in all your communications.

  • Add Value: Find ways to add additional value to the partnership beyond featured content on your social pages. You’re an influencer with highly crafted skills and an large network so use that to your advantage and propose opportunities that will help sweeten the deal, making a partnership with you even more appealing to brands.


Loop App Top Tips


Do your research - Before you reach out to any brands, make sure you do your homework. Research the company and understand their vision, mission and values. Tailor your pitch to what it is they’re seeking to achieve and what you can offer to help them get there. It’s about what you can bring to the table.


A guiding hand - If you’re struggling to solidify partnerships or simply need help reaching out and pitching, you might like to consider aligning yourself with a talent agency. Talent Agencies are often approached by brands looking for influencers to use in their upcoming campaigns. A Talent Manager is able to pitch you and negotiate terms on your behalf, however, this may come at a cost to you so evaluate your options carefully.


METHOD #5: SPONSORED SOCIAL MEDIA POSTS


PROMOTE PRODUCTS YOU KNOW AND LOVE

When you’re just starting out, it may be difficult to land those long-term brand deals but that doesn’t mean you can’t work with brands at all! Sponsored Social Media Posts are a great way to increase your exposure, garnering additional awareness from potential followers and the brand themselves. Smaller gigs like this may lend themselves to larger projects and collaborations in the future.


A Sponsored Social Media Post is quite simply a collaboration between an influencer and brand where an influencer is paid to create, develop or share a piece of content as directed by the brand. Sponsored content could relate to one post or many depending on the requirements of the brand. The brand may have content that they’ve already developed for you or with you that promotes their product, service or company but it is shared through your channels and to your audience.


These jobs are often adhoc and “per post” nature means that they don’t often provide a stable income. Be careful not to overly commit to one-off posts as your profile will tend to look more like a virtual billboard and consequently less attractive to prospective brands. Diluting your personal brand with the promotion of another company’s message is never a great long-term strategy.


BENEFITS

  • You get paid to create content that you would ordinarily have done for free!

  • Provides you with an opportunity to begin building a relationship with the brand.

  • You can build your portfolio and references for future work.


HOW TO:

Once again, this may be a situation where you would like to approach a brand directly and offer to promote their products to your audience – for a fee. When doing this, be sure to have a solid pitch handy. There are likely to be tonnes of influencers vying for the same coveted promotion so if you’re pitching to a brand you haven’t worked with previously, make sure your pitch offers substantial value.


When brands approach you, they may already come with an offer on-hand. Evaluate the offer carefully and make sure that no matter what your decision, it aligns with your long-term goals and strategy for your personal brand. To have longevity as an Influencer, you need to recognise that not all opportunities are equal and sometimes you may have to say “no” to a bit of cash now to have the potential to earn a lot of cash later. Keep your brand in mind and see how you can both add more value to the project, even if it is just one post. (Hint: Got a great idea for a series of posts for the brand? Counter-pitch it to them and see if they go for it!)


This may seem simple but just make sure you agree to everything before hand. Transparency is key when you’re just starting out in a relationship with a brand. They will have a set of requirements and you may have yours to. Stick to the plan and it will make for a great result for both parties (and hopefully more work in the future!).


Loop App Top Tips


Counter-pitch - When approached by a brand (or when pitching to a brand), find a way to extend your working relationship beyond one post-for-payment transaction. If you have a great idea for a series of posts to promote their product or service, pitch that to them instead. You may decide to offer a small discount as an incentive for purchasing 3x posts instead of 1 or you may simply like to add value by other means to entice them.


Pitch-perfect - When evaluating your own pitch ask yourself, if you were the brand, would you accept your offer? Is there anything more that you could do to add value and improve this relationship? Make sure that your offer is fair and that you’re trying to give as much as you’re asking for. You may only have one opportunity to make an impression with these brands so do your best right from the outset


SPECIAL: WANT TO CREATE YOUR OWN VIDEO-BASED ONLINE TRAINING PROGRAM?!

Collaborate with Loop App for an invitation to produce exercise videos AND promotional content for your program in the Loop App studio.


Pay nothing and receive up to $20,000 of production value.


Hurry – Only 10 Spots Left!


This is Part 1 of 2 in the series "10 Ways To Earn More Money As An Influencer." Continue to Part 2 to find out another 5 ways to earn more money as an influencer.

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