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The Impact of Food on Your Health & Wellbeing

Claudia Cramer

Sports Dietitian & Nutritionist

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About this episode [listen below]

This week we chat with Sports Dietitian and Nutritionist Claudia Cramer! Claudia is sharing her message about holistic living and educate clients and followers alike about the very strong link between food and health. With a blog, Instagram account, YouTube channel and soon to be released eBook, Claudia is busily working to reach as many people as possible and share her valuable insights and delicious and nutritious recipes.

Transcript below.

"I'm quite realistic. I'm going to give someone advice that will actually work for them and they can do on their own, it's something that's so farfetched that it's not going to work for them."

- Claudia Cramer

"I think being aware that you need to take time out and really to help your parasympathetic nervous system, so help your digestion and just rest and really recover."

- Claudia Cramer


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Claudia Cramer

Claudia is an Accredited Sports Dietitian and Nutritionist that's passionate about providing clients with a holistic and easily maintainable approach to health. As a Health and Lifestyle Influencer, Claudia shares her message with the world through Instagram, YouTube and her blog. Sharing everything she knows, Claudia gives followers healthy recipes, valuable insights and strategies to achieving a balanced lifestyle.

I think the impact is just helping people to know that food does have a major link between mental health, physical health, your well-being and helping people to realise there is a link and then you give them strategies to do that in their own life.

- Claudia Cramer


Claudia: [00:00:00] I think the impact is just helping people to know that food does have a major link between mental health, physical health, your well-being and helping people to realise there is a link and then you give them strategies to do that in their own life.


Kareena: [00:00:15] That's Claudia Kramer sharing her belief that food can have a huge impact on a variety of factors in a person's life and how important it is to nourish and fuel our bodies with the right food to get that one step closer to being our happiest and healthiest selves. Tune in to hear the whole interview on this episode of In the Loop. Hey there Loopers and welcome to another episode of In the Loop where we chat about the business end of being an influence. I'm your host Kareena and today we are chatting with Sports Dietitian, Claudia Cramer. Currently, Claudia is working as a dietitian at the functional training chain, FITSTOP, where she focuses on creating meal plans and recipes for clients participating in the FITSTOP challenges. In addition to this, Claudia dedicates a lot of her time to Instagram, blog posts and growing her YouTube channel, where she shares wonderfully nutritious, delicious recipes and educates her followers on the effects of different foods on the body. So, stay tuned as we learn more about Claudia's amazing journey. Hey there Loopers, welcome to another episode of In the Loop. This week we have Claudia Cramer with us on the couch. Claudia would you like to say hi to our Loopers.


Claudia: [00:01:34] Hello everybody.


Kareena: [00:01:36] So Claudia we're excited to have you talk about everything that is dietetics, especially your interest in sports dietetics. But before we get into how you came to be in that industry, I want to know how you came in to health basically, what sparked your interest in that?


Claudia: [00:01:51] Well, to be honest it was a passion of mine, but I was never going to make a career out of it ever.


Kareena: [00:01:55] Oh okay.


Claudia: [00:01:56] So I was just I guess a trial teen, I was noticing the link between eating really poorly and feeling really crap. So, I made that link quite early on, maybe 19 and so I was passionate about looking to my own health and fitness and seeing how I could improve that. Yeah.


Kareena: [00:02:13] What was one of the experiences that led you to that conclusion?


Claudia: [00:02:17] So I think growing up I was in a rural town like 10,000 people, so quite small, and every afternoon we would go as a group to McDonald's to get a five-dollar feed. That became the norm, or we'd go out for chips or a thick shake and that was just quite a normal thing to do. Then in my gap year from school I had a year off and I worked two jobs, so I was a booster in the morning and then I worked at a pub in the evening. So, I was in hospitality a lot and eating poorly, sleeping irregularly and all that sort of stuff. So, then I started noticing that I'm eating quite badly, and I wasn't feeling really good, wasn't healthy at all and probably going out on the weekends and drinking and you know that whole sort of thing that most people go through.


Kareena: [00:03:01] Of course especially in their teens.


Claudia: [00:03:02] Yes so, I think that yeah, most people go through things like that, but I sort of figured out quite early on, like I only had maybe a year or two of you know going out drinking, feeling bad and then I thought OK well there's a link here. So I started with a food diary and just, you know, had this for breakfast and then felt like this and sort of just made that link between, okay I'm probably not eating great and I'm feeling pretty crap but I don't think I had the knowledge to do anything about it, but I just knew there was a link.


Kareena: [00:03:31] That's very interesting, a food diary! That's a very good trick to study.


Claudia: [00:03:31] Yes! It's a very, very dietitian thing to do. If you go see a dietitian, they'll tell you to do a food diary. So, I think I figured that out really early on. Yeah, yeah.


Kareena: [00:03:39] So then what spurred you into the study?


Claudia: [00:03:40] So it was always a passion, so from then on when I was feeling you know crap, I want to do something about it, I started watching YouTube and reading lots of articles about macro nutrients and nutrition and all this sort of stuff. So, I guess it was a passion of mine and then when it came to decide what to do for Uni, I had no idea. I actually had law and criminology as my top things to do so I had no idea. So, I chose those and then I got into a year of a different degree and then it wasn't until one of my housemates was suggesting, you know I should probably study nutrition because you're so passionate and I thought oh gee I never thought about that it was just like a thing I did on the side. So, I decided to do that and moved into my undergraduate degree, which was nutrition exercise science in Brisbane. So that started my love for nutrition.


Kareena: [00:04:30] Beautiful! So, once you'd done your study, what was the next step for you? Did you get a job in the industry straight away?


Claudia: [00:04:37] No, so I did my undergraduate degree and then I did my dietetics degree. It's a bit confusing but they're different. Dietetics is so broad, so there's hospital, there's private practice, there's all this different stuff going on.


Kareena: [00:04:49] And you have to specialise in those or?


Claudia: [00:04:51] Yeah, they're quite different, so for instance you might be just a hospital dietitian and you might just work in a hospital with a specific subgroup, whereas stuff I do now is less hospital and more other stuff. I have had a little bit of dabbling in all different types and I've only been out a few years, so I'm considered quite new graduate, but I've been lucky enough to have a few different types and have a bit of a look to see what dietetics is like in different fields.


Kareena: [00:05:16] Beautiful, and which field were you most attracted to?


Claudia: [00:05:18] So, I've done a bit of hospital work and a bit of food service work in the hospital as well. I've also done a bit of clients, like one on one private practice, and then I've just recently completed a course here in Melbourne, which is my sports dietetics. So, I think that brings in my love for fitness and health and then more helping people with their sports or working with other types of sports people.


Kareena: [00:05:41] So you work for FITSTOP at the moment.


Claudia: [00:05:41] Yeah, I do.


Kareena: [00:05:42] Explain to us what that role entails.


Claudia: [00:05:44] So FITSTOP is an awesome company, they're just so fun to work with. It doesn't feel like work which is really nice.


Kareena: [00:05:49] That's the best kind of job to have.


Claudia: [00:05:50] Yeah so, I am their dietitian there. So, we have fitness challenges throughout the year, and I work on all of the meal plans for all the challenges. So, I get to decide what food goes here and create recipes and take photos and I write up all the blogs, I do video content if they need.


Kareena: [00:06:10] You do everything! That's a very inclusive job, that's cool.


Claudia: [00:06:13] Yeah, so they're really nice that they give me sort of free reign to do what sees fit and give them, yeah, some input into the meal plans and then we do that throughout the year.


Kareena: [00:06:22] That's awesome. So, what are the highlights then of having a job like that, for you specifically?


Claudia: [00:06:27] I think it brings in a lot of what I love to do. Like I'm not just doing one specific thing, so for instance in the day, I might go to a restaurant or to a cafe and sort of create a meal with them to go on our challenge or I might be taking photos of something or I might be researching for blog content or in my kitchen. So, it's really varied, and I really like that because I'm not stuck at a desk so I sort of have that freedom to move around and if need be, I could go do professional development or whatever needs to be done and also work out. So, I like being in an environment where I can work out. It's just really nice.


Kareena: [00:07:05] So you balance it. You've got obviously your background in dietetics, you know the nutrition side. What do you do on the fitness side?


Claudia: [00:07:11] On the fitness side, not a lot for them but just being a consumer of the product, I guess, so I just like to gym for my own personal progression. Yes, so I use the products which is pretty good.


Kareena: [00:07:22] How often do you work out?


Claudia: [00:07:24] Probably five times a week.


Kareena: [00:07:27] That's pretty good!


Claudia: [00:07:27] Yeah, so I think it's a bit easier when the group of people I would gym with is really amazing so they're quite motivating, which is a bit easier rather than going one on one when you might not feel like it.


Kareena: [00:07:37] Yeah absolutely. It's really hard to motivate yourself sometimes to get going. Speaking of motivation, this is definitely something that comes into play when acting as a dietitian. Claudia works to motivate her clients and followers to continue following their meal plans and not overindulging in those cheeky treats. Claudia puts a lot of time and effort into sharing this message across her social media accounts and we found out why it's so important to her. So, tell me how you came to social media? You do have an Instagram and you have recently gone into YouTube. Before we hit YouTube, I'd love to talk about your Instagram account. So, you've garnered quite a following around what you're passionate about, why go into Instagram in the first place?


Claudia: [00:08:20] Well, Instagram, it wasn't ever supposed to be anything, I just wanted to document my love of food. So, during my degree I would just post, you know, eating this and this is the recipe and that sort of has progressed a little bit and it's become more of, I wouldn't say business, but you can do more things with it once you've got a bit of a bigger following rather than it just being a personal diary of food I guess.


Kareena: [00:08:43] How long has it taken for you to build that following?


Claudia: [00:08:44] It's taken a while, maybe five years. Because it's obviously not my full-time job, it was just documenting things on the side. Yeah, so I started in my undergraduate degree, so a few years ago and then it's taken a few, maybe five years to get to where I am now.


Kareena: [00:09:00] How much time do you dedicate to it?


Claudia: [00:09:01] I dedicate a lot. I think people don't realize how much time does go into something like that. People think it's overnight, you know this person just popped out of nowhere, but no not really, like people that I see have spent years and years and years putting time into their Instagram account and their brand. It does take a lot of time. I have a lot of friends who come to me say Oh I'd like to do this and their students and I say yeah that's awesome, but just so you know, it takes a lot of time and a lot of effort and you have to put that in if you want to use that for other things, like it can't just be, you know, on the side if you really want to progress with it.


Kareena: [00:09:37] Absolutely. So, in saying that what takes you the most amount of time in that whole process?


Claudia: [00:09:41] Photos.


Kareena: [00:09:42] OK. Styling them? Food styling? Creating the food to style? The actual taking of the photo?


Claudia: [00:09:44] All of it. I think anyone who is trying to take a photo, you know, at night time and it looks really bad and the lighting's bad and you're like "I don't know what to do with it". I think just that whole process of, you know, it's going to be the right light, you've got to have lighting and all of that sort of stuff. It's going to look appealing because there's no point, as I've noticed looking through my old photos, there's no point putting up a photo if it's dull, no one's going to like it and Instagram being so visual you want it to actually look appealing and people to click on your link to your recipe. So, I think that's taken a long time to sort of coordinate.


Kareena: [00:10:21] Okay, so what have you noticed in the changes that, have garnered you, well, an improved result, I guess?


Claudia: [00:10:27] In Instagram?


Kareena: [00:10:27] Yeah.


Claudia: [00:10:28] I would say definitely photo quality and I guess having more of a theme so you might notice that people who have bigger accounts have very similar themes throughout their photos, their styling, things like that and I think when I first started I was a bit choppy changy with what I was posting. Like one day it was food, next day it was let's say me the gym and it was a bit disjointed. So, I think being more theme oriented now has helped a lot.


Kareena: [00:10:57] So what would you say is your theme? How would you summarise it?


Claudia: [00:11:01] My theme, I would say its very lifestyle. I used to be just predominately food, but I think now my boyfriend is always like, don't just post photos of food, people want to see want to see who you are. So now it's more my face and I think it's important now to be more of your own brand rather than just one thing in particular, especially as my brand is my name. So, I think I do need to be on there a bit more than I'd like to because I'm naturally very introverted, but I'm trying to put a little bit more of myself out there.


Kareena: [00:11:31] Yeah, as you should!


Claudia: [00:11:32] Yeah, I'm trying.


Kareena: [00:11:35] So how have you used stories then.


Claudia: [00:11:37] Yep, so stories has progressed. It's taken me a long time just to do a selfie and talk in there, it's very nerve racking.


Kareena: [00:11:45] It can be. It can be quite intimidating.


Claudia: [00:11:46] It's so intimidating. The first time I was just like OK redo, redo, redo and you're like listening to yourself back, anyway, so I like to use stories as a bit of a behind the scenes, just to give people you know what they wouldn't normally say maybe you like in the kitchen or something that's really realistic. Often my food photography set isn't extravagant, it could be I have a lot of time taking photos in my basement. So that was my backdrop and so just little things like that just to show people that, you know, it's not always just the finished product, like it might be in my basement.


Kareena: [00:12:22] Literally, you would never guess that! So, with that, you use stories to do behind the scenes, do you have a strategy around your Instagram? Are these like purposeful channels or mediums that you're using to communicate with your audience?


Claudia: [00:12:32] I don't think so. I think I use Instagram because I'm naturally drawn to more photos. I think just myself, I'm a very visual person. So, I like telling a story through photos and I prefer it to other mediums. And so no, I don't think it's purposeful in that, but I think it's important to be across a few other ones, which is why I've sort of started delving into other mediums.


Kareena: [00:12:52] We will get into the other mediums. I'm just curious because with your Instagram, because you have done it for five years, you would have learnt a ton.


Claudia: [00:13:01] I've learnt so much.


Kareena: [00:13:01] Yeah, have you got your three top tips for someone who's wanting to grow?


Claudia: [00:13:06] I would say number one has to be photo quality. Don't post for the sake of posting. I've often stopped myself, like I've taken a photo and I've thought, am I posting this because I just need to be constant or consistent or is it actually a value to someone. So, I use an app called preview which plans out my feed just to know visually what it looks like because you're not going to put two photos of the same thing together. So, I think it's important to sort of just post high-quality photos that you know are going to look aesthetically pleasing in your feed.


Kareena: [00:13:35] Beautiful. Do you use a hashtag strategy? Are there key words that you use?


Claudia: [00:13:39] No there isn't. I have listened to a lot of gurus about hashtags and they say use up most of your hashtags and try not make it too big. So, for instance delve into your niche rather than saying hashtag food, go down maybe hashtag post workout food. So be a little bit more specific with your hashtags.


Kareena: [00:13:58] Yes, so there is quality, hashtags and engagement. Tell me, do you engage with your community on Instagram?


Claudia: [00:14:05] Yes, I do. I don't think it's a strategy at all. I think it's just because it's me and my friends talk to me on there and I just reply back. So, I think it's important to not be so far off and disengaged from your Instagram that you can't reply to your followers. You really need to take the time to you know, thank them for commenting and reply to their question. There's nothing worse than having someone ask a question about their own health and you're not replying to it on your own feed.


Kareena: [00:14:28] Do you get a lot of questions?


Claudia: [00:14:30] Yes, I do.


Kareena: [00:14:32] Do you enjoy getting a lot of questions?


Claudia: [00:14:34] Yes and no, I love that people are wanting to know and wanting my advice but it's hard because they're not my client and I can't give really good quality advice in a sentence on Instagram, it's not really ethical in terms of being a dietitian. I prefer to see someone one on one, know their background, it's not easy just to make a really quick statement to help them.


Kareena: [00:14:54] Yeah well absolutely, you don't have a holistic perspective of what they're going through. That's tough. Tell me more about the fact that you are using more mediums, different social platforms, why the choice to diversify like that?


Claudia: [00:15:06] Well, to be honest I see that people use YouTube to get other messages across and I feel like it's important now, in terms of being an influencer, to have more time and tell your story. Whereas I feel like through Instagram it's just really snippets and little photos, but I'm trying to now talk to people a bit like it was you and I now. So, I'm using YouTube in that sort of way, just to make it really conversational and I think that builds brand awareness.


Kareena: [00:15:34] Beautiful. So how long have you been doing that for?


Claudia: [00:15:35] Not long at all, so I'm very new to YouTube.


Kareena: [00:15:39] And how are you finding it as a different platform?


Claudia: [00:15:42] I really like it. I didn't realize how long it would take if you're doing it all by yourself to film it, to edit it, to upload it, like you're Internet could be really slow. It takes days, so I think I'm learning about that now but it's really fun.


Kareena: [00:15:58] So what are the challenges then?


Claudia: [00:16:00] Oh challenges, I think being ready for video can be a challenge, like if you're a bit tired one day, you've still got to produce content. So maybe being motivated always to do that could be hard. Yeah.


Kareena: [00:16:14] Have you got a schedule you're sticking to it in terms of your YouTube?


Claudia: [00:16:17] No, just giving it a go. I think I will try to do it more often, I think once a week is sort of the key in terms of posting. If you can stick to something more consistent, then that's better for your audience but at the moment, just when I find stuff of value that I'm that I'm doing then I would yeah, video that.


Kareena: [00:16:36] You talk about value and the message that you're wanting to get across a fair bit. Tell me what is that message, how do you foresee your brand forming here?


Claudia: [00:16:44] My brand, I think is more how I am as a person, it's sort of how I also view nutrition. So, I'm quite realistic. I'm going to give someone advice that will actually work for them and they can do on their own, it's something that's so farfetched that it's not going to work for them. I also think that I'm quite casual and approachable and my brand is sort of like that as well.


Kareena: [00:17:05] In having a significant presence on social media, it's important that the messages that are being sent to followers are both ethical and in line with what the influencer themselves, believes in. As a dietitian, Claudia's followers place a lot of trust in her advice when it comes to food and nutritional information. This is one of the reasons that it's so important to be selective when it comes to partnering with brands. We find out how Claudia selects the brands that she deems suitable to work with. Have you been approached by other brands to work with them?


Claudia: [00:17:35] Yes, a lot.


Kareena: [00:17:36] Excellent. How does that relationship work? How do you decide whether you're going to work with a brand or not?


Claudia: [00:17:43] Yeah. So, it's sort of changed in the last little while. I guess when you're first starting out someone approaches, and you go "Oh my God that's so good like yes I'll do it of course".


Kareena: [00:17:52] You get super excited!


Claudia: [00:17:52] Yeah you're like "Oh my god, you want to work with me? That's amazing!" So, I would say yes to anything a few years ago but now I think as I'm growing a little bit, in terms of my following, I'm more purposeful in who I work with. So mostly now I don't take everyone on, I'm very select now. So, it's more so if I have already used the product or if I really enjoy it, I'm obviously going to post about it or use it in my own life.


Kareena: [00:18:20] So with that decision, in terms of limiting who you say yes to now, is that a time constraint or is it a brand consideration in terms of what you're recommending to your followers?


Claudia: [00:18:28] Yep, it's a definite brand consideration. I see it a lot online now, so you might see an influencer and they're recommending all of these types of things and you see it going around all the influencers and everyone's sort of on the same product. But then, let's say it's a protein powder, they might be recommending one protein powder one day and then another one the next day and then so the consumer will potentially buy a few. So, I want to be really purposeful in who I work with so people know that I'm liking this brand, we work together, and I use them in my own life. If I had made a change down the road then it would be for whatever reasons but I'm not going to chop and change between things.


Kareena: [00:19:09] Do you ever approach other brands to work with them?


Claudia: [00:19:12] Yep so I have, and it's mostly brands that I use on my own and really enjoy and I'm like "Can we please just work together".


Kareena: [00:19:23] How do you go about approaching them, just DM?


Claudia: [00:19:28] So I post things that I enjoy and so they would have seen that I'm engaged with their product and I use their product and then I think I probably slide into the DM's and I would just say 'Hi I'm really loving your product, could we work together in some way? This is what I do' and yeah, just do it in a really authentic way.


Kareena: [00:19:47] That's a great tip, actually using and showcasing that you're promoting their product before you've even had that conversation basically.


Claudia: [00:19:52] Yeah and I think that happens also because a brand might see that I do use their product and that's better for them because they know I'm actually doing it for the right reasons, I'm not just doing it because someone approaches someone for money or whatever it is, like I'm already using the product and I like it. Then it's a better relationship for them as well.


Kareena: [00:20:07] Absolutely. So, you've got these social media platforms, I know you're also launching an e-book shortly. Can you share any details about that?


Claudia: [00:20:16] I can, so I've been through this off for a long time actually. You know it's just one those things, it's like, I really would love to do this, but I guess time.


Kareena: [00:20:24] You've got a full-time job and Instagram and YouTube. I don't know how you're fitting it all in.


Claudia: [00:20:28] Yes. So, I've wanted to this for a little while and there's a few I want to do but the first concept is what I would tell myself back when I was that age. So, in terms of nutrition, so things I've learnt and also more about things not to do, so things that I have done, maybe dieting or trying this or that. So, what not to do also with that, all the study I've done. So, it's more so to the person that probably doesn't have much of an idea about nutrition and everything that I would have loved to have learnt that I've spent all these years learning about.


Kareena: [00:21:02] That's great. That's a great concept for a book. Really exciting. So, do we have a date where we can expect to see it?


Claudia: [00:21:08] We don't. But I will keep you in the loop.


Kareena: [00:21:15] Well that is very exciting. I can imagine it's a ton of work to try to get something like that out.


Claudia: [00:21:19] Yeah it is and especially doing it on my own. Yeah, you'd appreciate, it takes a lot longer when you're doing something on your own but then I know that it's all authentic, it's all me so people can be expecting that.


Kareena: [00:21:31] I'm always curious about the decision of whether to do something yourself or whether to outsource something like that. So, the decision to do it yourself, where does that come from?


Claudia: [00:21:38] The decision to do it myself is where I'm at now but we'll see what happens when I delve in. Yeah, I would like to do it myself but then sometimes I think it is good to know when you need some help because obviously, for instance, if I did all my YouTube myself in the long term it might take myself time away from somewhere else. So, I think outsourcing is something to be weighed up. Do you get someone in to help you where you could be doing something else of more value to brand rather than just say editing a video.


Kareena: [00:22:04] Absolutely. It's a tough decision.


Claudia: [00:22:06] It is.


Kareena: [00:22:09] As if Claudia doesn't have enough on her plate already, she shares with us her long-term goals and plans for the future regarding her social media and dietetics career. Also, her plan of attack for when things get too busy and stress and anxiety start to kick in. So, what else do you have on the horizon, in terms of plans or goals that you might want to share.


Claudia: [00:22:32] I think YouTube's the next little goal for myself to become more confident on there and give some more value to people through that platform. I would love to work with a few other people in the industry, in terms of like brands, so for my personal brand and get with them. But for the moment, I think my e-books my first thing and then we'll reassess.


Kareena: [00:22:54] Beautiful. As I said it's a lot of work so you will be very busy, I imagine.


Claudia: [00:22:55] Yes. No, it's good. I'm really excited about it.


Kareena: [00:22:59] That is exciting. In terms of, I guess everything that you're doing, because you are putting out a message and it's a great message that I think people should learn more about. What is the impact overall that you're hoping to have on the community?


Claudia: [00:23:11] I think the impact is to do what I did with myself and my own health and nutrition, so I think the impact is just helping people to know that food does have a major link between mental health, physical health, your well-being and helping people to realize there is a link and then give them strategies to do that in their own life.


Kareena: [00:23:31] Have you got a couple of top strategies that people can employ quite quickly in terms of their health in nutrition.


Claudia: [00:23:36] Yes probably. How many do you want?


Kareena: [00:23:38] Let's go with three.


Claudia: [00:23:39] Okay. Three. I think get active. It's quite a cliché one but I think for myself it really starts my day well. Get up, go to the gym, get it done. There’re so many benefits with mental health and everything. I just think nothing can be as good as physical activity first thing in the morning or whenever. Second thing, I think would be to get your stress under control, so especially being in such a busy time and also social media, I've talked about this before, but it can be draining and there's lots of things about the other side of social media. So, I think being aware that you need to take time out and really to help your parasympathetic nervous system, so help your digestion and just rest and really recover. I think that's a big one especially that now everyone's 'go, go, go' out all the time and there's lots of links between that and ill health. So just being really, I guess, comfortable in resting and setting some boundaries for yourself.


Kareena: [00:24:29] Yeah. Good one. So, you just mentioned that there's a bit of a downside to being on social media. Talk to me more about that, what's the experience that you've had there?


Claudia: [00:24:38] So I love social media, I tell people all the time, I'm passionate about it, I love taking photos and being creative, but then often there's that opposite side where you're spending so much time online. I have a lot of anxiety and so I think that also feeds that as well, so sometimes if you're online all the time, it can do that and often you just need a bit of a break. So that whole stress thing, being on my phone a lot is tiring and I need to really learn to say no and put it down sometimes.


Kareena: [00:25:07] Have you looked at that new feature on the iPhone that tells you the screen time?


Claudia: [00:25:12] I've got a new feature, it's called time limit. So, I've set this up recently in the last few weeks so now my phone goes off from all my social media in the evenings and starts in the morning. So, whatever that gap is maybe 7p.m. to 7a.m., twelve hours. So, that's my new thing.


Kareena: [00:25:28] Wow. Have you noticed a difference?


Claudia: [00:25:28] Yes. Really really good. Yeah, I love it.


Kareena: [00:25:30] That's fascinating.


Claudia: [00:25:31] Yeah because often I wake up in the morning first thing and I check my emails, check my Instagram, see what happened yesterday but now I'm really putting that boundary on what I do because it is online, most of the time, I think I need to put that nine to five boundary, like I'm not at work and now I am at work, rather than just being online all the time. I think it's doing well so far.


Kareena: [00:25:50] Excellent. That must be hard to balance though because so much of what you do still is online. How do you come to terms with that, I mean other than setting the limits, which is a great way to do it? Did you struggle to get to that point because of everything that you have to do?


Claudia: [00:26:04] Yes definitely because all of my jobs are on social media. Yeah, I did and do still struggle with that, but I think just employing little tips here and there, such as the time limit. Also having my phone on airplane mode, a lot when I don't need to be on it, limiting scrolling, just little things because often when your work isn't on social media, you can just easily scroll and get lost but imagine when I'm on social media for my work. I feel like I'm on there a lot and I don't really want to be there all the time, but you need to be when you're taking photos and uploading blogs and writing blogs.


Kareena: [00:26:40] You do. I wanted to talk to you about your blog. How long have you had the blog for?


Claudia: [00:26:43] Same time as the Instagram.


Kareena: [00:26:45] OK. Did you start them at the same time?


Claudia: [00:26:46] Yes.


Kareena: [00:26:48] Okay, perfect. So, tell me about your blog. What does it entail?


Claudia: [00:26:50] It's sort of a subsequent message from whatever I'm doing on my Instagram. So, it could be a blog post, it could be a recipe. It started out as recipes and then the more that I studied, the more that I thought I need to talk about more than just food. So, there's lots of things there, I did a recent one on natural anxiety tips, so like a big blog on how to reduce your anxiety. So, there's other things in there rather than just recipes.


Kareena: [00:27:16] Are those recipes your own creations?


Claudia: [00:27:17] Yes.


Kareena: [00:27:18] That's amazing.


Claudia: [00:27:19] Yeah so, it's good fun.


Kareena: [00:27:20] They look great.


Claudia: [00:27:22] Thank you. So, I do all the recipes for FITSTOP for all of the challenges, so it can be a fun time in the kitchen taste testing or if it's not good, I'm like 'hmm, I won't tell anyone about that' and just won't film it.


Kareena: [00:27:27] But it's a great way to do it and figure it all out!


Claudia: [00:27:27] Yeah so true.


Kareena: [00:27:36] So we've talked about natural anxiety measures, which is something that I'm very passionate about. I think given our fast-paced life and as you said our connection through digital being so deep, what are some of the things that could help people manage anxiety?


Claudia: [00:27:49] Yeah so, like I said before setting limits on your social media time I believe is a really strong link between maybe mental health or just anxiety and social media overuse, being stimulated all the time and also people compare themselves to social media people as well so that can give yourself some anxiety. I think just finding ways that work for you to really set in times to just chill. So, for me it might be, instead of listening to a podcast I might put on a Spotify playlist of calming sounds or you know what I mean, just little things. So, there's little tiny things you can do just to really settle yourself, even if it's 10 minutes a day. Just taking care of your mental health, make sure you're eating a balanced diet. Little tips like when I was at a health retreat recently, they put lavender on their shirts, it sounds really odd, but you know how lavender is a really calming smell. So just thinking about little things that you can do in the day. If you are an anxious person to try and just settle yourself.


Kareena: [00:28:43] That's a great idea. I'm going to try that one, I might even get a little lavender flower! So that's brilliant, that's pretty much answered all of my questions for today.


Claudia: [00:28:54] Awesome!


Kareena: [00:28:54] I would love to leave on a final note. Is there any one last piece of advice or even a message that you'd like to give our Loopers who are fitness, health and wellness lovers themselves.


Claudia: [00:29:04] I think just being true to yourself I guess, in terms of you mean being on Instagram or being an influencer?


Kareena: [00:29:11] Just in general, things that you've learnt, things that you think you wanted to tell your former self.


Claudia: [00:29:15] Tell my former self... I would say it's okay to say no to things and to be more particular round your own brand. In terms of my own brand, like thinking back now, you really should be honest with who you are and also learn when to say no to things even if it's you know, no to an event because you need to chill out. So just being protective of your own time I think, especially in this fast-paced lifestyle.


Kareena: [00:29:37] That's a great one, I love that. Well thank you so much for joining us on the Loop App couch.


Claudia: [00:29:40] No problem!


Kareena: [00:29:41] It was great to interview you and get all those bits of advice. And that brings us to the end of our interview Loopers. Thank you so much for joining us. If you'd like to continue following Claudia's journey, we've included the links to her social media accounts below, so be sure to check them out. As always, we'd love to hear your thoughts, so leave us a star rating or review with your feedback and we can get you more of the content that you love learning about. Don’t forget to subscribe so you can get notified every time we release a new episode. We’ll be back again next week with another amazing interview, this time from champion beach sprinter and flagger, Bree Masters. So, tune in to that episode of In the Loop, where we chat more about the business end of being an influencer. Catch you then!